Chatbot for Alexa

How can brands engage customers, keep them updated to save time and effort, and bring actual value? Go to the places where customers are, and talk to them in the language they understand.

Today, the voice audio interface is not something extraordinary; Alexa Dot and Google Home are available at reasonable prices, Siri compiles shopping lists, and Uber gets more and more ride calls from Alexa Skill. In other words, more businesses use voice to talk to customers, literally.

Publishers are not an exception. In particular, Pan Macmillan Publishing has already launched its book recommendation chatbot for Facebook Messenger. Soon after that, the publisher decided to provide its customers with additional value and collaborated with BAM Mobile to build Alexa Chatbot Skill — Book of the Day.

• Voice audio interface integrated into the familiar environment of Amazon Alexa.
• Direct brand-to-customer communication through the customer’s personal assistant.
• Integration with third-party services (Audible, shopping list) and point of sale (Amazon).
• Marketing tool to broadcast products and services, provide customers with up-to-date information, match them with the products they need and safe their time.